A cash discount program discounts your merchandise or services for your customers who pay in cash. All stated prices are based on credit prices. Customers who pay using a credit card won’t qualify for this discount. The extra price they are paying will be listed on their receipt as a service fee to help cover your monthly credit card processing fees. Because this extra fee is only a very small percentage added to their bill, it won’t affect an individual customer’s total very much.
Cash discount surcharging adds a convenience fee to the price of any product or service if a customer chooses to pay with a credit card. All stated prices are based on cash prices. Customers paying with cash or check will not be surcharged, but those customers paying with credit cards will pay a small convenience fee. The extra fee, or surcharge, attached to credit card transactions is minimal and easily accepted by customers.
These programs aren’t actually as new you might think. For instance, you may have noticed that gas stations, utility companies, and government agencies often charge less when you pay in cash as opposed to credit. After the Dodd-Frank Act was passed in 2010, credit card companies were forced to relax some of the restrictions they had previously placed on business owners. Since then, has become more popular in the United States. This type of program has also been around for decades in Europe.
You can always tell your customers that they can use cash to avoid the convenience fee. But don’t worry: studies have shown that 99.2% of people won’t think twice about using their credit card, even if it means paying a little extra. That’s less than 1 out of 100 clients! The convenience of using credit often outweighs the extra cost.
No. Offering a cash discount is 100% legal in many states. However, there are regulations you need to follow to avoid breaking any laws. You must register 30 days in advance of offering a cash discount surcharge program with major credit card companies. You must also post appropriate signage in your store.
First of all, post signs that you offer a cash discount surcharge program and cost of the convenience fee. These signs need to go up by the register and on your business doors, clearly visible to all your patrons. All your receipts should accurately break down the costs by providing the subtotal price, service fee, and total. Wholesale Direct Payments can take care of all of this for you with our compliant software, so all you have to do is watch the savings happen!
Not quite. A surcharge is an additional charge that is placed on credit card transactions. It’s a convenience fee for using a credit card. When you use a cash discount program, your credit card-using customers will pay your standard prices including a small convenience pay. A cash discount surcharge program rewards your customers who pay with cash by removing that convenience fee.
Quite the opposite! You’ll pay for the proprietary technology from Wholesale Payments Direct and a monthly fee that will eliminate your credit card processing fees. This is a much more affordable alternative to paying your credit card processing fees. If you continue to use the program, you’ll save thousands of dollars!
With Wholesale Payments Direct’s cash discount surcharge program, you can eliminate all of your credit card processing fees. The fees will no longer be cutting into your profit margin, which means your business gets to keep more money.
No, the proprietary technology is a key component to using a cash discount surcharge credit card program. Because of this technology, all your receipts will automatically display each customer’s subtotal, the service fee, and their total. Wholesale Payments Direct will also provide all the proper signage for your business, so you don’t risk non-compliance with the law. Without these components, the legal implications are serious.
Yes. You must register your cash discount surcharge program 30 days in advance with all credit card companies you want to work with to prevent breaking the law.
Nope! With Wholesale Payments Direct, you pay us a flat monthly rate. This price will never go up, no matter how many credit card sales your business makes.
The Dodd-Frank Act was passed in 2010 in response to the financial crisis. Because of this Act, business owners are allowed to offer their customers cash discount surcharges. In the past, this would have been forbidden.
The receipts printed when someone pays with credit will include the base amount (the subtotal), the convenience fee, and the customer’s final total including the service fee.
Yes! Wholesale Payments Direct’s cash discount program is compatible with all major credit card companies. It just can’t be applied to debit or gift cards.
This may happen. Since a cash discount surcharge program does not sway 99.2% of credit card users, credit card companies have no problem with a cash discount surcharge program.
Cash discount surcharge programs are beneficial to all types of merchants. If you’re like most business owners, you’re tired of paying high processing fees month after month. A cash discount surcharge program from Wholesale Payments Direct could be the perfect thing to fix your problems!
As soon as tomorrow! The first step to implementing a cash discount surcharge program is getting all the proper signage and technology. You will be able to start using the program as soon as you register with your chosen credit card companies, Wholesale Payments Direct provides you with signage, and the correct terminal software technology is implemented.
Contact Wholesale Payments Direct today! We’ll answer any question you have about the process and get you set up with a program that could save your business thousands of dollars.